RICHMOND, California, February 14th, 2024 — French family-owned bakery Brioche Pasquier is thrilled to announce a limited-edition packaging of their beloved macarons in celebration of the next season of Netflix’s hit series Emily in Paris, created by executive producer Darren Star (Sex and the City, Younger) and produced by MTV Entertainment Studios. Under license from Paramount Consumer Products, Brioche Pasquier’s in-store bakery macaron packaging design inspired by the series will be available in two flavor collections: the classic assortment and the fruit-inspired assortment in the US gradually, starting in February of 2024
The classic assortment includes six very popular flavors: Chocolate Hazelnut, Pistachio, Lemon, Raspberry, Vanilla, and Salted Caramel. The fruit-inspired assortment includes a flavor selection of Fig with Poppy Seeds, Coconut, Mango, Pistachio, Chocolate Caramel, and Raspberry. Paris’ favorite luxury dessert is the perfect sweet indulgence for any celebration with friends and family, or if you enjoy the finer things in life, like Emily. With deep French roots since 1936, Brioche Pasquier is the top producer of macarons in France; producing over one million macarons per day in their French factories.
“Brioche Pasquier embodies the glamorous image of France for our US customers, and we know Emily in Paris fans are looking for that same charm!” said Brioche Pasquier Marketing Manager Charlotte Dubois. “This exciting collaboration is perfect for our two peak seasons, assisting our retailers in bringing in new customers and rewarding our already-loyal base.”
The campaign will be supported by a vast marketing program including POS displays based on regional availability, digital communication across Brioche Pasquier’s Facebook, Instagram, and company website.
Julien Suignard, Sales Director for Brioche Pasquier, adds, “Here at Brioche Pasquier, we have close to 30 years of experience making desserts. Handing down French pâtissiers' expertise through generations, we have grown our traditional savoir-faire and are delighted to bring it to our customers all over the world.”
Brioche Pasquier’s French macarons are free from artificial flavors and colors. They are made with cage-free eggs, and 100% almond flour. The ingredient list is short and clean, reflecting the traditional values Brioche Pasquier conveys through their traditional French recipes, including the French Macarons.
About Emily in Paris
Emily, an ambitious twenty-something marketing executive from Chicago, unexpectedly lands her dream job in Paris when her company acquires a French luxury marketing company — and she is tasked with revamping their social media strategy. Emily's new life in Paris is filled with intoxicating adventures and surprising challenges as she juggles winning over her work colleagues, making friends, and navigating new romances.
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Note to Editors
About Brioche Pasquier
Brioche Pasquier is France’s number one brioche brand and our delicious products are made following traditional family recipes since 1936. As well as traditional brioche products, Brioche Pasquier produces French iconic desserts such as macarons, mousse cakes, tarts available in retail, in-store bakery and in food service. Our beloved frozen croissants are available in the frozen section of grocery stores, and online with exclusive products for Williams Sonoma.
Family owned, the company has production facilities worldwide, including a Croissants and Frozen Dessert production facility in Richmond, California. We thrive to become America’s favorite French bakers.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
Issued by Brioche Pasquier | Galaxy Desserts