AAPI-Founded and -Owned Company Sees Impressive Year One Growth Including International Distribution
LOS ANGELES (May 17, 2022) – Coinciding with AAPI Heritage Month, BEK Foods, the AAPI-founded and -owned high-growth food company behind Boba Bam, the first and only all-natural mass retail instant boba kit, announces expanded distribution beyond Costco U.S. to include Costco Canada, Sam’s Club U.S., and ALDI locations throughout California and Texas. Boba Bam is a frozen instant boba kit that enables consumers to make a boba shop-quality drink from the convenience of home in about a minute for a fraction of the cost.
Boba Bam was conceived in 2020 during the height of the Covid-19 pandemic when residents were self-quarantining at home, many boba shops were closed and those that were open had lengthy lines. Bob Yau, the company’s Taiwanese-born founder and chairman, returned home from an exhausting experience to get boba for his kids and thought there had to be a better way. Partnering with Ron Escopete and Brian Khoddam, they developed Boba Bam and quickly brought it to mass retail.
“AAPI month is the perfect time to announce our expanded national and international distribution,” said Yau. “Not only is this impressive growth a pride-filled milestone for our company, but it illustrates the popularity of traditional Taiwanese boba and serves to celebrate the contributions of AAPI culture to the larger community.”
BEK Foods has sold more than 17 million boba drinks since Boba Bam’s introduction to the market in July 2021. The global boba market is projected to reach $3.49 billion by the end of 2026 according to Fortune Business Insights1, making now the ideal time to introduce consumers to an easy, convenient and delicious at-home option.
Boba Bam is available at Costco and Sam’s Club locations in club-sized packs of 12 starting at $11.39 and ALDI locations in California and Texas in 4 packs for $5.29. Follow Boba Bam’s journey to becoming a household must-have by visiting www.bobabam.com or find the brand on Instagram @bobabamofficial.
About BEK Foods
BEK Foods is a well-funded, high-growth food company that focuses on trends at the intersection of taste, culture, convenience, and value. The company specializes in food curation through retail and foodservice channels. With a combined total of 75 years of experience in food logistics (ambient, refrigerated, and frozen), wholesale food distribution, supply chain management, business consulting, technology and food marketing. BEK Foods pioneers new food category supported and validated with data. The company is the first food brand to successfully bring frozen instant boba to the mass retail market. BEK Foods’ mission is to make the global food system broadly available to new markets, enriching its supply chain and delighting its customers. To learn more about BEK Foods and Boba Bam, visit www.bekfoods.com and www.bobabam.com or follow the company’s journey on social media at @bobabamofficial.
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