BEEBAD to Compete for sofi™ New Product of the Year at 2023 Summer Fancy Food Show
New York, NY – BEEBAD Hibiscus Energy Drink with Honey has been named the 2023 sofi™ New Product Award Winner and Gold medal winner in the Functional Beverages category. The brand, which is imported from Italy by Source Atlantique, Inc, was the only product at this year’s Summer Fancy Food Show to win two Specialty Food Association’s (SFA) sofi™ Awards—which have been bestowed annually since 1972—are a top honor in the $175 billion specialty food industry.
The 2023 sofi™ Awards recognized a New Product Winner and a Gold Product Winner in each of 53 specialty food and beverage product categories. Products were judged on taste—including flavor, appearance, texture, and aroma—ingredient quality, and innovation. Nearly 2,000 products from domestic and international makers were entered into the 2023 competition.
“We are truly honored that BEEBAD has won not one but two sofi™ awards” says Diego Parodi, BEEBAD Energy Drink’s owner. “We are a global honey company that strives to support sustainable beekeeping practices by creating premium better-for-you products using honey from our operations worldwide. To be recognized for our innovation and work delivering the best possible product to consumers with best new product and a gold Award is one of the ultimate stamps of approval.”
BEEBAD is a unique honey-fueled energy drink that has been widely acclaimed as a natural, healthy alternative in the energy drink sector. Available in Original, Low Calorie, and Hibiscus, BEEBAD’s lightly sparkling recipe aims to pack great taste while giving health-conscious consumers more choice, highlighted by its unique qualities that separate it from the competition:
- Made with Honey, No Refined Sugars
- Premium Natural Ingredients
- Taurine Free, Gluten Free.
- No Artificial Colors or Preservatives
Besides honey (nature's perfect fuel), BEEBAD features ingredients like royal jelly, propolis, ginseng, acerola, and hibiscus that are rich in antioxidants and immune boosting properties. There truly is no other energy drink like it.
BEEBAD Hibiscus Energy Drink with Honey will now compete against other category winners for the 2023 sofi™ New Product of the Year Award, which will be selected and announced at the Summer Fancy Food Show, June 25-27 in New York City. The Summer Fancy Food Show is the largest B2B-only specialty food industry event in North America.
“The sofi™ Awards recognize the best, most innovative products in the Specialty Food Industry and the creative, passionate people who make them,” said SFA President Bill Lynch. “Winning a sofi™ Award can open doors to new markets and expanded business opportunities for the winners, which is central to the SFA’s work on behalf of its member makers and manufacturers.”
The sofi™ Awards competition is open to product qualified SFA members in good standing. New and Gold Award Winners in each category are featured in the sofi™ Spotlight Pavilion at the Summer and Winter Fancy Food Shows. Winning a sofi™ Award creates added exposure for products with food buyers from top names in supermarkets, specialty retailers, foodservice, distributors, and the media.
SFA partners with Rutgers Food Innovation Center in Bridgeton, NJ for sofi™ Awards judging and logistics management. Entries were judged strictly on a blind basis—without packaging, pricing, or any brand identification. Products were judged on taste—including flavor, appearance, texture, and aroma—ingredient quality, and innovation.
About MATER MEDITERRANEA , S.r.l
BEEBAD’s parent company, MATER MEDITERRANEA, S.r.l. was founded in 2020 in Vado Ligure, Italy,as the food manufacturing arm of the Parodi Group, a fourth generation family owned business and one of the world’s leading honey companies. The Parodi Group has a deep commitment to the natural goodness of honey and developing the highest quality honey products for its consumers. To learn more about its work with bees and sustainable beekeeping visit the “Who” tab at www.beebad.
About the Specialty Food Association
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $175 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade. The SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi™ Awards—which have honored excellence in specialty food and beverage annually since 1972. The SFA produces the Trendspotter Panel annual predictions, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, the Spill & Dish podcast, year-round educational programming for professionals at every stage in their business journey, and SFA Feed, the industry's go-to daily source for news, trends and new product information. Find out more online and connect with SFA on Facebook, Twitter, Instagram, LinkedIn, and TikTok.
Specialty Food Association Media Contact:
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BEEBAD Energy Drink MEDIA CONTACT:
Denise Willi, North American Sales Director
914-924-9693
www.beebad.com
Hashtag: #BeeBadUSA
Facebook/Instagram: BEEBADUSA