Puratos and ReGrained rise up to meet the needs of the modern bakery consumer
BERKELEY, CA – January 11, 2022 – Puratos and ReGrained are excited to announce a fresh partnership developed for the rising demands of consumers and the producers that serve them. The hundred-year-old global bakery ingredient leader has teamed up with the pioneering sustainable ingredient innovator to offer upcycled solutions for the commercial baking industry through an exclusive collaboration and supply agreement.
Bakery is big business in the United States. The industry exceeded $55 billion in 20201 and is projected to grow at a CAGR of 4.8% by 2027.2 Consumer tastes and expectations for baked goods are rapidly shifting to more healthful, lower-carb and higher-fiber options in convenient formats. Concurrently, 42% of consumers report an increased awareness of the environmental impact their food choices represent3 while consumer consciousness of the positive impact food waste mitigation has on the climate crisis has grown 71% since 2019.4
“This partnership offers powerful tools for the commercial baking industry to unlock the upcycled food opportunity at scale,” says Dan Kurzrock, Founder & CEO of ReGrained. “Together we can bring clean, elevated nutrition, superb flavor and real sustainability to some of human civilization’s most time-honored food traditions.”
With their complimentary areas of expertise, ReGrained and Puratos are well-positioned to offer solutions at the forefront of industry macrotrends. ReGrained’s Upcycled Food Lab is the leading innovation platform for upcycled product development. ReGrained SuperGrain+®, its first certified upcycled ingredient derived from brewer’s spent grain, delivers a minimum of 3.5-times the dietary fiber and 2-times the plant protein of whole grain flours while lowering net carbs. Puratos brings an unparalleled depth of global expertise in natural fermentation, health & well-being, enzyme-based technologies, and consumer insights. Together, they share a customer-centric and agile approach for creating scalable and highly marketable baked goods.
“Puratos aims to be the most reliable partner in innovation for the baked goods and chocolate market, which is why we invest so heavily in research and development,” says Michael Gleason, Product Manager of Bakery for Puratos USA. “We’re committed to helping the next generation create a better and healthier world for all. ReGrained’s leadership in upcycled food innovation is a great fit with our strategic mission.”
Sources: 1 Statista, 2020; 2 Mordor Intelligence, 2021; 3 International Food Information Council, 2021 4 Spoonshot “The Potential of Peels As Sustainable Consumer Products”
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About ReGrained
ReGrained is the leading food upcycling technology and ingredient platform. ReGrained deploys patented technology and culinary science to rescue healthy food and craft delicious, versatile, better-for-you ingredients and products. Their flagship ingredient, ReGrained SuperGrain+Ⓡ, elevates the tens of billions of pounds of de-sugared, sprouted ancient grains created annually by the brewing industry. ReGrained SuperGrain+Ⓡ is a versatile, economical and environmentally friendly grain powder rich in plant protein, dietary fiber and prebiotics. Food companies around the world partner with ReGrained’s Upcycled Food Lab to power their next generation of product innovations. ReGrained is a proudly certified Public Benefit Corporation and 1% For The Planet member, and cofounder of the Upcycled Food Association. To learn more the company, the Upcycled Food Lab and products, go to UpcycledFoods.com.
About Puratos
Puratos is an international group, which offers a full range of innovative products, raw materials, and application expertise for artisans, industry, retailers, and foodservice customers in the bakery, patisserie, and chocolate sectors. Our headquarters are located on the outskirts of Brussels (Belgium), where the company was founded in 1919. Today, our products and services are available in over 100 countries around the world. In many cases, they are produced locally by our subsidiaries. Above all, we aim to be ‘reliable partners in innovation’ across the globe to help our customers deliver nutritious, tasty food to their local communities.
For further information, visit www.puratos.us