Top-Selling Sauce and Category Innovator Introduces Miso Japanese Barbecue Sauce, Brand’s “Umami-est” Sauce Yet
SEBASTOPOL, Calif. (June 23, 2023) - Bachan’s, The Original Japanese Barbecue Sauce brand and category innovator led by founder and CEO Justin Gill, announced today the debut of Miso Japanese Barbecue Sauce. June 2023, also marks Bachan’s Day, the brand’s fourth anniversary.
“Miso is an ingredient that dates back millennia in Japan,” says Justin Gill, Bachan’s founder and CEO. “As a family, we’ve eaten dishes with miso for as long as I can remember. So, creating a Miso Japanese Barbecue Sauce was a natural fit. We played with many variations of miso and found the perfect balance with a blend of both red and white miso. The red miso is aged for a longer period of time than the white miso and this process allows for further fermentation, and creates a much deeper miso flavor. Our new sauce is definitely our umami-est sauce and a great way to add a real punch of flavor to all types of foods.”
The new Bachan’s Miso Japanese Barbecue Sauce features a blend of red and white miso, to give the perfect balance of mellow umami savoriness with just the right amount of bold flavor. Miso is a quintessential Japanese ingredient that has been used for millennia, and the new Bachan’s sauce pays homage to this tradition with a modern twist. Bachan’s new Miso Japanese Barbecue Sauce is ideal to use with lighter flavors like fish and veggies, but like the rest of Bachan’s sauces - is also incredibly versatile and delicious on chicken, pork, steak, and more.
Inspired by founder Justin Gill’s multi-generational family recipe, Bachan’s was launched in 2019 in Sebastopol, California. The brand has demonstrated an impressive growth trajectory since its start and is now widely available at retailers nationwide, including Walmart, Target, Whole Foods Market, Costco, Sprouts Farmers Market, Kroger, H.E.B., Publix, Albertson’s, The Fresh Market, Fresh Thyme, Bristol Farms, Gelson’s Market, and more. The company also sells online at bachans.com and is the #1 best-selling barbecue sauce on Amazon.
Named after Justin’s grandmother, who is known to the family at Bachan, the Company has established a cult-like following of consumers who have adopted a versatile approach with the products, using them not only for barbecue, but also as a marinade, finishing sauce, dipping sauce, stir-fry sauce, and even as salad dressing.
Bachan’s is dedicated to creating small batch, cold-filled sauces made from simple, authentic, non-GMO, and vegan ingredients, inspired by Justin’s family recipe. Bachan’s Miso Japanese Barbecue Sauce is available in 17-ounce (482g) bottles and has an MSRP of $12.99 online and $8.99 in-store.
About Bachan’s Japanese Barbecue Sauce
Bachan’s was founded by Japanese American Justin Gill in 2013 and after six years of perfecting the multi-generational family recipe, the Original Japanese Sauce officially launched in 2019. With a mission to Bring Family Together® through food, culture and connection, Bachan’s believes in a minimalistic and transparent approach to creating simple, authentic sauces inspired by traditional Japanese flavors. Bachan’s family of sauces are cold-filled (not pasteurized) and made with the highest quality ingredients, without the use of preservatives or flavorings, because Our Ingredients Matter®.
Media Contact for Bachan’s:
Angie Mathews
Bachan’s, Director of Communications
714-768-1140
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