Control Sugar Delete Tea to Compete for sofi™ New Product of the Year at 2023 Summer Fancy Food Show
(May 11 2023) – Control Sugar Delete Tea has been named the 2023 sofi™ New Product Award Winner in the Tea category. The Specialty Food Association’s (SFA) sofi™ Awards—which have been bestowed annually since 1972—are a top honor in the $175 billion specialty food industry.
The 2023 sofi™ Awards recognized a New Product Winner and a Gold Product Winner in each of 53 specialty food and beverage product categories. Products were judged on taste—including flavor, appearance, texture, and aroma—ingredient quality, and innovation. Nearly 2,000 products from domestic and international makers were entered into the 2023 competition.
“We are honored that Control Sugar Delete Tea has won a sofi™ New Product Award,” says Divya Kumar, owner of AyurSome Foods. “As entrepreneurs, we want to know that we are creating the best possible product for our customers, and this Award is one of the ultimate stamps of approval.” Control Sugar Delete Tea is found at www.ayursomefoods.com.
AyurSome Foods’ Control Sugar Delete Tea will now compete against other category winners for the 2023 sofi™ New Product of the Year Award, which will be selected and announced at the Summer Fancy Food Show, June 25-27 in New York City. The Summer Fancy Food Show is the largest B2B-only specialty food industry event in North America.
“The sofi™ Awards recognize the best, most innovative products in the Specialty Food Industry and the creative, passionate people who make them,” said SFA President Bill Lynch. “Winning a sofi™ Award can open doors to new markets and expanded business opportunities for the winners, which is central to the SFA’s work on behalf of its member makers and manufacturers.”
The sofi™ Awards competition is open to product qualified SFA members in good standing. New and Gold Award Winners in each category are featured in the sofi™ Spotlight Pavilion at the Summer and Winter Fancy Food Shows. Winning a sofi™ Award creates added exposure for products with food buyers from top names in supermarkets, specialty retailers, foodservice, distributors, and the media.
SFA partners with Rutgers Food Innovation Center in Bridgeton, NJ for sofi™ Awards judging and logistics management. Entries were judged strictly on a blind basis—without packaging, pricing, or any brand identification. Products were judged on taste—including flavor, appearance, texture, and aroma—ingredient quality, and innovation.
About AyurSome Foods
AyurSome Foods was founded in July 2021 by Divya Kumar (she / her) with the intention of bringing well-being to people around her with Ayurveda (holistic sister science of Yoga) as the underlying philosophy. Using organic and all-natural ingredients, AyurSome Foods handcraft herbal tea and spice blends that address various wellness aspects. Their product collection features unique tea blends such as Cup-It-Cool Tea to balance the fire element in the body and Control Sugar Delete Tea for sugar cravings. They envision launching ancient grain tea biscuits / cookies, and foraying into international markets in the UK, Europe and Middle East. More information can be found at https://www.ayursomefoods.com/
About the Specialty Food Association
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $175 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade. The SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi™ Awards—which have honored excellence in specialty food and beverage annually since 1972. The SFA produces the Trendspotter Panel annual predictions, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, the Spill & Dish podcast, year-round educational programming for professionals at every stage in their business journey, and SFA Feed, the industry's go-to daily source for news, trends and new product information. Find out more online and connect with SFA on Facebook, Twitter, Instagram, LinkedIn, and TikTok.
Hashtags: #FancyFoodShow #FancyFoodNYC #SpecialtyFood #sofiAwards #sofiStory