Trends are colliding to put the spotlight on breakfast foods. Consumers are eager to elevate their homecooking with high-quality, flavor-enhancing ingredients, work-week breakfast and weekend brunch are surging in popularity, and protein-centric diets are driving innovation in both packaged goods and menu items.
The Specialty Food Association's "Breakfast Foods" Category Trend Report draws on data from NielsenIQ and Technomic to offer you an in-depth look at how this dynamic category is growing and evolving.
