In between the samples, spontaneous meetings, 15,000-step days, make room for fun in your Show schedule. Check out our schedule of events and celebrations - we'll see you out there!
Buyer Welcome Reception
Saturday, January 18
5 - 7 pm | The Collins, Fountainbleu Hotel
Invite Only
Before the hustle takes over on Sunday, registered buyers are invited to spend some time catching up, talking shop, and kicking back in a relaxed environment. This is an invite-only event. Buyer attendees will receive their invitations via email.
New Member Party
Saturday, January 18
6:00 - 8:00 pm | The Strat Hotel
Invite Only
To express our gratitude for our newest member companies, we'll welcome them to the Fancy Food Show experience with a "night zero" celebration. This is an invite-only event. Recent SFA members will receive their invitations via email for the party.
2025 Winter Show Ribbon Cutting
Sunday, January 19
9:45 - 10 am | Convention Center Concourse, W1 Entrance
Join SFA president Bill Lynch, representatives of our Partner Country Italy, and the Fancy Food Show community as we prepare to kick off the 49th Winter Show.
Startup CPG's Female Founder Lounge
Sunday, January 19
1:00 - 4:00 pm | Spark Showcase Lounge
Startup CPG will debut their female founder initiative, Further CPG, during the Show with a Further Female Founder Lounge and related programming. Further CPG will host a pitch session with 10 brands, a retailer panel including Whole Foods, and a Female Founder Mixer from 3-4 pm PT.
*This event is open to female founders manufacturing CPG products. Tap below for full details and to RSVP for the mixer.
First Night Celebration
Sunday, January 19
4:00 - 5:30 pm | The Atrium at the Convention Center
Let's party! Step directly from the Show Floor into a winter wonderland of fun, music, drinks, and connection. SFA will be making a very special announcement live during this celebration - be there to hear it first and enjoy the company of our wonderful community. Complimentary and open to all Show participants.
The RFBC Hosts Sampling, Trivia, and Networking
Monday, January 20
1:00 - 4:00 pm | Spark Showcase Lounge
Join the USDA's Northwest & Rocky Mountain Regional Food Business Center (RFBC) for an afternoon of connection, innovation, and opportunities. Explore technical assistance and funding opportunities from RFBC leaders, hear product pitches and panel presentations, and enjoy sampling and trivia at the Knowledge Bites Bar.
A Celebration of Italian Cuisine
Monday, January 20
3:00 - 5:00 pm | Italy Pavilion, Booth 1927
Presented in conjunction with Universal Marketing, the Italian Pavilion will host a first-ever Partner Country networking event. During this celebration, showgoers will have the opportunity to meet producers and chefs from the Sicily, Calabria, and Piemonte regions and partake in entertainment and tastings, enjoying immersion in true Italian culture and atmosphere.
Fancy Face-Off & Maker Prep Graduation
Monday, January 20
4:00 - 5:30 pm | Main Stage, Booth 752
Be part of one of the Winter Show's most exciting moments: the Fancy Face-Off pitch competition! Four SFA members will present their products and stories to a panel of experts and our live audience. One brand will walk away with a Grand Prize worth more than $22,000!
Plus: Maker Prep Course's class of Winter 2025 graduation. These early-stage makers have completed six months of immersive education and work - join in as we celebrate them!
A Seat at the Table: Networking Dinner with Project Potluck and SFA
Monday, January 20
6:00 - 8:00 pm | Offsite
Project Potluck and SFA will host an intimate dinner at the Winter Fancy Food Show in Las Vegas for our BIPOC communities. Over dinner and drinks, brands and retailers can come together to enjoy good food, authentic conversations and connections. RSVPs are extremely limited so snag your seat today!
LGBTQ Community Event Co-hosted by Queer Food Foundation and SFA
Monday, January 20
TBD Time | Las Vegas Convention Center
Details coming soon!