In between the samples, spontaneous meetings, 15,000-step days, make room for fun in your Show schedule. Check out our schedule of events and celebrations - we'll see you out there!
First Night Celebration
Sunday, January 19
4:00 - 5:30 pm | The Atrium at the Convention Center
Let's party! Step directly from the Show Floor into a winter wonderland of fun, music, drinks, and connection. SFA will be making a very special announcement live during this celebration - be there to hear it first and enjoy the company of our wonderful community. Complimentary and open to all Show participants.
Buyer Welcome Reception
Saturday, January 18
5 - 7 pm | The Collins, Fountainbleu Hotel
Invite Only
Before the hustle takes over on Sunday, registered buyers are invited to spend some time catching up, talking shop, and kicking back in a relaxed environment. This is an invite-only event. Buyer attendees will receive their invitations via email.
New Member Party
Saturday, January 18
6:00 - 8:00 pm | The Strat Hotel
Invite Only
To express our gratitude for our newest member companies, we'll welcome them to the Fancy Food Show experience with a "night zero" celebration. This is an invite-only event. Recent SFA members will receive their invitations via email for the party.
Fancy Face-Off & Maker Prep Graduation
Monday, January 20
4:00 - 5:30 pm | Main Stage, Booth 752
Be part of one of the Winter Show's most exciting moments: the Fancy Face-Off pitch competition! Four SFA members will present their products and stories to a panel of experts and our live audience. One brand will walk away with a Grand Prize worth more than $22,000!
Plus: Maker Prep Course's class of Winter 2025 graduation. These early-stage makers have completed six months of immersive education and work - join in as we celebrate them!