Show Attractions

Explore 2025 Winter Fancy Food Show features, experiences, and more

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We’ve taken the best parts of the Winter Fancy Food Show and made them bigger and better. New product discovery. Networking. Trendspotting. All take center stage in brand-new feature areas throughout the Show designed to deliver even more value to every badge-holder. Dive in below and start making your plans for Vegas!


First Taste Experience

Welcome to the Winter Fancy Food Show's very own food hall, located on the Show Floor and featuring only the newest products in the market. See, sample, and sip products poised to be the next big thing—and make sure to visit each day of the Show, as new themes and all-new products go on display.

  • Consumers are craving new-to-them flavors and formats from around the world. Discover innovative offerings that will be in high demand throughout 2025 and beyond.

  • The "little treats" economy is in full swing, and specialty products are on countless wish lists. Get a first look at the products that will drive holiday purchasing in 2025.

  • As emerging trends go mainstream, these will be the products to know. Sample new-to-market food and beverages that align with trends the SFA Trendspotters are watching for 2025.


Spark Showcase

Get inspired with the SFA community in this dynamic new area offering all-day programming that will spark new ideas, new connections, and new discoveries. Offering a rotation of expert programming, pitch sessions, and networking opportunities, the Spark Showcase will showcase the creative energy and power that's generated when our community comes together.

  • Start your day with insights from industry leaders. Engaging talks and interactive sessions will focus on business growth, market trends, and industry best practices.

  • Grab a seat in the intimate audience area to hear early-stage makers pitch their products to an expert panel of industry veterans. Hosted by SFA Alliance members and collaborators.

  • Connect with other Spark Showcase participants, including makers, buyers, and experts, as you sample the innovative products featured in the pitch sessions. Drinks will also be served in a festive garden atmosphere.


Ask the Experts

In a new interactive space dedicated to 1:1 or small-group sessions, the SFA community's dedication to supporting emerging makers comes to life. Sign up for appointments with industry experts and enjoy this unique opportunity to receive personalized guidance for your food business.


Debut District

Discover the newest of the new at the Winter Fancy Food Show. This dedicated area will host booths for first-time exhibitors, exhibitors with new-to-market products, Startup Row, and Incubator Village.

Following a buzzy introduction at the 2024 Summer Fancy Food Show, Debut District comes to Las Vegas and is sure to be among the most highly trafficked areas of the Show Floor.


Want a booth in Debut District? Contact your Sales Rep or complete the form on this page and we'll get back to you!

Coming soon: full details about all the Pavilions at the Winter Show, including exhibitor listings.


Tastemaker Conference Co-location



The Winter Show will share the Las Vegas Convention Center with Tastemaker's annual gathering of food bloggers and content creators, creating unprecedented opportunities for networking and collaboration between specialty food makers and food influencers. 

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Fancy Face-Off Pitch Contest

An exciting showcase of innovation and creativity, the Fancy Face-Off is a must for attendees interested in the future of food. Four member brands will take the stage to tell their stories and showcase their products to a panel of influential judges and a live audience, with $20,000 in cash and prizes up for grabs. Don't miss it!




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Maker Prep Course, Class of Summer 2025 Kick-Off

One of SFA's signature educational offerings, the Maker Prep Course provides foundational knowledge for running a food business in just six months.



The next Maker Prep cohort, set to graduate at the 2025 Summer Fancy Food Show,  will kick-off at the 2025 Winter Show with a series of immersive educational sessions and networking opportunities that set the stage for this transformational course.


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