Register for Your Press Pass
Press Verification
The Specialty Food Association provides press badges to qualified media to cover its shows. All credential requests are thoroughly vetted and subject to approval by show management. Prior admittance to shows does not guarantee approval.
During the registration process you will be asked to provide information that verifies your status as a working journalist. Please contact press@specialtyfood.com(Opens in a new window) with inquiries.
Who Qualifies for a Press Badge?
- Working journalists in print, broadcast, and digital media on assignment or conducting research for media outlets that meet SFA qualifications. This includes reporters, editors, and publishers.
- Freelancers who have published or broadcast within the year on topics related to the specialty food industry in media outlets that meet SFA qualifications.
- Photographers and film crews must have a letter of assignment from an outlet that meets SFA qualifications.
- Bloggers who have created new content within the past three months on topics related to the specialty food industry. Product giveaways and contests do not qualify. Evidence from a data-tracking service indicating that unique visitors exceed 20,000 per month may be requested.
- Social media influencers must have consistent engagement, a minimum of 20,000 followers/subscribers, be focused on specialty food, and a minimum of one post per week.
Who Does NOT Qualify?
- Friends and family of journalists.
- Sales, marketing, and advertising executives and other non-editorial media staff.
- Company presidents, industry consultants, public relations professionals, writers for company newsletters and websites.
- Cookbook authors who are not also working journalists.
- Forums, communities, and user groups.
- Film crews/photographers engaged by exhibitors for marketing purposes (register through exhibitor as exhibitor personnel).