Booth Configurations
Please Note: All Linear and Linear Back-to-Back (Walkthrough) Booths (A & B in above image) are restricted to the Line-of-Sight rules.
Line-of-Sight display rules provide restrictions on certain areas of booths to allow attendees to view neighboring booths in their line of sight as they walk the floor.
Line of Sight
Exhibitors are entitled to a reasonable sightline from the aisle. This reasonable expectation holds that persons standing in the middle of an aisle should be afforded a clear line of sight into the front portion of an adjacent booth at approximately 20ft (6.09m) away.
This expectation typically restricts in-line or linear display exhibitors from positioning any booth components higher than 4ft (1.22m) in the space adjacent to the aisle (a step back distance of 5ft) so as not to block a line of sight into a neighboring exhibit.
Linear Booth
Standard size booths are 10ft (3.048 m) wide, and either 10ft, 15ft, 20ft, 30ft (& etc.) deep.
Sides of Visibility: 1 (corner booths provide 2 sides of visibility)
Minimum size available: 100 sq. ft (9.2903 sq. m)
Restrictions:
- The Line-of-Sight Rule applies to all Linear Booths.
- Product/Displays may be placed to a maximum height of 8ft (2.44m) in the rear half of each booth.
- Product/Displays in the front half of the booth may reach a maximum height of 4ft (1.22m).
Linear Back-to-Back Booth (AKA Walkthrough)
Standard size booths are 20ft wide, and either 20ft, 30ft, 40ft (&etc.) deep.
Sides of Visibility: 2
Minimum size available: 400 sq. ft (121.92 sq. m)
Restrictions:
- The Line-of-Sight Rule applies to all Linear Back-to-Back (Walkthrough) booths.
- Product/Displays may be placed to a maximum height of 8ft (2.44m) in the rear half of each booth.
- Product/Displays in the front half of the booth may reach a maximum height of 4ft (1.22m).
Peninsula Booth
Standard size booths are 20ft wide, and either 20ft, 30ft, 40ft (&etc.) deep. This booth type is located at the end of aisles. Peninsula booths are entitled to use hanging signs (once approved by SFA show management).
Sides of Visibility: 3
Minimum size available: 400 sq. ft (121.92 sq. m)
Restrictions:
- The Cubic Content rule applies to Peninsula and Island booths ONLY. This rule allows display material to rise to a maximum height of 16ft (4.88m) throughout the confines of the booth.
- Any side walls or back walls that rise to the full 16ft (4.88m) in height must be fully within the confines of the booth and fully draped/finished to that height on the backside of the wall.
- Any wall facing directly into a neighboring booth should be finished (must be in a solid neutral color preferably white/nude) and clear of copy and logos or set back 10 feet or 3.05 meters from adjacent booths.
- Hanging signs shall be no higher than 16ft (4.88m) from the top of the sign to the building floor and must adhere to all Hanging Sign rules and regulations outlined in the Booth Display Rules & Regulations section above.
- For International Pavilions the maximum height is 20ft (6m).
Island Booth
Standard size booths are 20ft wide, and either 20ft, 30ft, 40ft (&etc.) deep.
Island booths are entitled to use hanging signs (once approved by SFA show management).
Sides of Visibility: 4
Minimum size available: 400 sq. ft (121.92 sq. m)
Restrictions:
- The Cubic Content rule applies to Peninsula and Island booths ONLY. This rule allows display material to rise to a maximum height of 16ft (4.88m) throughout the confines of the booth.
- Any side walls or back walls that rise to the full 16ft (4.88m) in height must be fully within the confines of the booth and fully draped/finished to that height on the backside of the wall.
- For International Pavilions the maximum height is 20ft (6m)
