More money is now being spent on food that's been prepared outside the home (from restaurant meals to gourmet prepared food) than on food prepared inside the home. So how do you capture your share of this expanding and lucrative market?

Learn what it takes to manufacture for and sell to foodservice-- and generate more profit for your business-- in this comprehensive course that will help you:

• Discover the best foodservice targets for specialty food producers, what they are looking for and how to approach them.
• Determine who the decision makers are for each segment and how to reach them.
• Learn how to package and price for foodservice.
• Identify your capital, production, distribution and certification needs for foodservice sales.

You will also:

• Hear 20 specialty food companies describe how they thrive in the foodservice category.
• Receive advice on selling direct, as well as through brokers and distributors.
• Take an in-depth tour of the professional chef's world including: equipment, safety issues, hierarchy, lingo and culture.
• Receive a Certificate of Completion