Amazon Debuts Grocery Subscriptions for Prime, EBT Users

Amazon has introduced a new grocery delivery subscription benefit that is available to Prime members and customers using EBT payments in more than 3,500 cities and towns across the U.S. 

At $9.99 per month for Prime members, the subscription offers unlimited grocery delivery on orders over $35 from Amazon Fresh, Whole Foods Market, and a variety of local grocery and specialty retailers on Amazon.com including Cardenas Markets, Save Mart, Bartell Drugs, Rite Aid, Pet Food Express, Mission Wine & Spirits. 

Customers with a registered EBT card can take advantage of the same grocery subscription benefits without a Prime membership for $4.99 per month. A free 30-day trial is also available to these shoppers.

“This new grocery subscription benefit provides even more value and savings on delivery fees for customers who regularly order groceries from Amazon Fresh, Whole Foods Market, and the variety of local grocery and specialty retailers on Amazon.com,” said Tony Hoggett, senior vice president of worldwide grocery stores at Amazon, in a statement. “Our goal is to build a best-in-class grocery shopping experience—whether shopping in-store or online—where Amazon is the first choice for selection, value, and convenience. We have many different customers with many different needs, and we want to save them time and money every time they shop for groceries.”

Amazon piloted its grocery subscription with Prime members in Columbus, Ohio, Denver, Colorado, and Sacramento, California, in late 2023. In a recent survey of grocery subscribers from the pilot, more than 85 percent of respondents said that they are “extremely” or “very satisfied” with the unlimited free delivery benefit. Some of the top reasons customers shared for staying a subscriber following the trial were saving money on delivery fees and the service making their grocery shopping experience more convenient, according to Amazon.